In order to establish authority and trust on social media it’s very important to write a professional sounding bio for your profiles.
When someone finds your account and is deciding whether or not to start following you and whether or not to follow your suggestions to buy X product, one of the first things they will do is to check your profile and to see what you’re all about.
They will then make up their mind on this based almost entirely on your bio so you better make sure it sounds professional and compelling.
How do you ensure that it is?
Professional vs Personal
If this is a business account and you’re trying to attract customers, network or otherwise build yourself a reputation then you should make sure to use a professional tone. That means avoiding flippant remarks, using professional terms and checking your spelling and grammar.
Just a little personal thrown in for good measure won’t hurt though remember that social media is personal in nature.
Make sure you avoid using lots of jargon and buzz words. Your objective is not to sound clever here you want to be clear and precise about what it is that you do and not dress it up with buzzwords like ‘synergy’, ‘integration’, ’emerging markets’.
Less is more, so be frugal with your use of words and use short sentences especially if there’s a word limit.
Think About Your Audience
If you’re still having a hard time finding your ‘tone’ then imagine a prototypical person you are marketing to. Maybe you even know someone in real life who fits into the right demographic. Keep them in mind then imagine you’re writing directly to them.
Don’t Repeat Yourself
If this is LinkedIn, then you’ll have a chance to show your accomplishments later on. If it’s Facebook, you can include details about your business in other sections. This should be an overview that is efficient in telling people who you are and that efficiency means avoiding covering ground that will be addressed later.
Still struggling? Don’t worry, not everyone is a born writer and that’s fine. Just make sure that if you don’t have that natural ‘voice’ that you don’t just ‘make do’ with what you’ve got. Hiring a professional to write your bio shouldn’t be expensive and it will result in a much more professional sounding and engaging experience for your visitors.
Some tips on how to dominate your social networks
So after you have more ideas on how to improve your social media bio, lets understand each network in detail.
Now that we’ve got an idea of what makes a great social media bio, let’s look at each social network specifically. Here is the The Social Media Cheat Sheet for Business from Unbouce to help you out.
What you get: A 160-character bio, plus space for a link and your location.
How to: When logged in to Twitter, click Me, then “Edit Profile.”
Stellar Twitter bios
Hillary Clinton, U.S. Secretary of State
Why it works: In a word, humor. Hillary doesn’t need to drum up awareness – we know who she is. But modifiers like “pantsuit aficionado” help us see her in a new light.
What you get: “About You” section, including the freeform “Write About Yourself” prompt, Work and Education, “Professional Skills” area and Favorite Quotations section
How to: From your Facebook page, click on “About,” then “Update Info.”
Here, you can edit any of your About sections.
What you get: Lots! LinkedIn is home base for all your professional accomplishments, but we’ll focus on your headline and summary.
How to: Logged into LinkedIn, click “Profile” and choose “Edit” from the drop-down menu.
Stellar LinkedIn bios
Krista Canfield, Senior Manager of Corporate Communications at LinkedIn
Why it works: If a LinkedIn manager can’t nail her bio, what chance do the rest of us have? Luckily, Krista does. A reader gets a great sense of who she is from this passage, and the passion shines through strongly. Plus, lots of great verbs!
What you get: Google+ offers you space for your “Story,” including a Tagline, Introduction and Bragging Rights sections. (There’s also space for work history and links.)
How to: Logged into Google+, click on Profile, then About, then the Edit button of the specific section you want to edit.
Discover How To Establish Your Online Presence, Reach More People And Increase Revenue Using The Power of Social Media
How Should You Be Using Social Media To Market Your Brand or Business?
This book will be your guide for building up your social media authority across the most popular social media platforms that are found today.
You will learn how to set up your pages and increase your online presence throughout these platforms.
Once you have established yourself on these platforms you will then learn how to automate posts so that you can spend less time working on your social media network and more time on the content and other strategies that are necessary for improving your online presence.