Once you’ve gone to all the effort of setting up your social media accounts the real work begins. If you thought it was hard choosing a profile picture, writing your bio and picking a cover image… well now you have to make sure that you are regularly posting high quality, interesting and engaging content on a highly consistent basis. Forever… No biggy then!
While delivering consistently high quality posts on Facebook is hard though – and can present something of a steep learning curve – the good news is that you will only get better over time.
And to help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now.
Write for Your Audience
Should you be funny or serious? Professional or chatty? There’s no single answer to these types of questions – it all depends on the specific market that you’re hoping to promote your products and services to.
And for that reason it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer.
How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.
From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you won’t please everyone, so focus on pleasing the right people.
It sounds obvious right? But you’d be surprised how many businesses forget this one key fact. How many times have you seen articles like ‘The 10 Best Ab Exercises’? Probably a million right? So you’re hardly going to click on it. On the other hand, if you’re writing things like ‘Why Sit Ups May be the WORST Way to Build Abs’ then you just might pique someone’s interest. Always ask yourself: would you read it?
Asking questions will allow you to engage with your audience, which is what ‘engaging’ means. Remember: most people are narcissists and as such they love a chance to make their opinion known.
Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business.
Posting content that shows you took their feedback into consideration can build customer loyalty and show you value their ideas
While you can veer a little bit, remember that the people who are following you are doing so for a reason. They’re interested in the niche/industry you operate in so make sure your content stays focused on that and doesn’t meander.
Use engaging copy, images and videos
Rich media like photos and videos get more attention and help your message stand out in News Feed
Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your services
Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received
Offer perks or promotions
Offer special deals or perks to your fans or customers to keep them interested and to drive online sales or engagement. Include call to actions with links to the most relevant page on your website.
- To improve engagement further with your promotions, include clear calls to action, redemption details, and when the promotion ends to add a sense of urgency
Provide access to exclusive information
Reward people who are connected to your page and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events.
Discover How To Establish Your Online Presence, Reach More People And Increase Revenue Using The Power of Social Media
How Should You Be Using Social Media To Market Your Brand or Business?
This book will be your guide for building up your social media authority across the most popular social media platforms that are found today.
You will learn how to set up your pages and increase your online presence throughout these platforms.
Once you have established yourself on these platforms you will then learn how to automate posts so that you can spend less time working on your social media network and more time on the content and other strategies that are necessary for improving your online presence.