Social media can potentially help you to reach a gigantic audience of followers while at the same time putting the power in their hand to share and promote your content even further. It’s excellent for building trust and authority and even better for developing a relationship with your customers and potential customers. There’s just one problem: it takes a lot of time and effort to get right.
Fortunately though, if you know how to find the best apps and tools for managing your social media it’s possible to remove a lot of the guesswork and even to automate a fair amount of the work. Here are six of the best to start using, some of these will be lesser known unless your an experienced digital marketer or growth hacker. Using these tools and apps in the right way you can absolutely crush your competition, build your authority and a powerful presence in your market, drive massive inbound traffic through your content distribution.
Grab your note book and pencil, now lets get started…
Buffer is one of the most popular tools for social media marketers and simply allows you to ‘queue’ posts to various social media channels. This means that you can spend one day writing tons of content and then have it gradually released on predefined regular intervals. “Drip feed content through social”
IFTTT is another tool that’s fantastic for automating your social media. It stands for ‘If This, Then That’ and works by allowing you to set up relationships between accounts on various different web services. For instance, you could set up a relationship between Feedly and Twitter so that whenever you tag an article you’re reading related to your niche, it will be immediately shared with your audience!
Often promoting a business through Facebook can feel a little like fumbling around in the dark. How do you know what to do and which types of posts to publish? LikeAlyzer answers these questions and simplifies the process for you by allowing you to see which of your posts get the most attention and what other pages in your niche are doing.
Analyze what content performs best for any topic or competitor and find the key influencers to promote your content. A BuzzSumo search will find most shared content across all the main social networks. This allows you some basic free search functions but has a monthly paid model to use the full suite of resources.
Social Rank lets you identify your top 10 followers on Twitter, seeing not only who is paying the most attention to your Tweets but also who has the largest network of their own. This is a very powerful tool as it allows you to see which of your visitors deserve more attention. It also acts as a reminder that sometimes quality trumps quantity when it comes to your fans.
While not free, SocialBro is a Twitter management tool that gives you access to all kinds of useful analytics and metrics so you can see what’s working and do more of it. Honorable mention goes to Tweeter Spy which can show you which of your Tweets are sending you the most traffic.I just discovered an amazing set of tools to boost my social media presence! Click To Tweet
Getting those first few followers can always seem tough. You’ve got a load of great content to share, but nobody to share it with – not an ideal situation.
Don’t start worrying just yet though; everyone has to start somewhere. There are a few fast growth hacks that you can use to get those initial followers going and to build a base platform for your social media campaign. Here’s how…
Tweepi for Twitter
Twitter is one of the easier channels to start filtering in some followers through to. One of the reasons behind this is that a large majority of users will often follow you back if you’re relevant to their interests.
Here’s the process that I take for the first two weeks of my Twitter campaigns:
- Sign up to a free tool like Tweepi that allows you to search for your competitors’ followers and follow them.
- Plug in the Twitter handle of one of your competitors to reveal a list of Twitter users that follow them. Now sort this list by the ones that have been active most recently (this ensures they are active accounts).
- Go through and follow between 75-100 of their followers. Don’t do any more than this or you risk your account being banned (this really does happen and it’s really frustrating so don’t risk it).
- Later the next day, log back into Tweepi and use the Flush Followers setting to unfollow any users that aren’t following you back.
- Repeat processes three and four for the next two weeks.
Pinterest can seem like a tough nut to crack but the reality is that building an engaged following on Pinterest takes time. That said, here are a few tips to get the following growing from the outset:
- Find a selection of your competitors’ Pinterest pages and click on their followers.
- Go through and follow around 50-100 of their followers’ boards each day (do this for around 2 weeks). You can also search for users based on hashtags relevant to your niche.
- Now create between 5 and 10 boards of your own that span across a range of different topics. Each week, you should aim to create another 3-4 boards.
- Pin as much content from your website as possible into a selection of your different boards. Add long descriptions to each pin with 2-4 hashtags. Try to space this out – don’t pin too many things at one time or you’ll flood everyone’s feeds. Try to stick to no more than 10-15 pins in an hour.
- Now, on a daily basis, go through your feed and repin around 10 pins onto your different boards – do this twice a day.
This sounds like it can be quite time consuming, but if you just grab the Pinterest app for your smartphone then you can get the daily stuff done in around 15 minutes.
If you stick at this, it will have a huge impact on both your following size and your engagement levels.
Facebook is a little tougher to get some quick organic followers. My recommendation here is to spend a small amount on some Facebook advertising. However, an alternative option is to seed the page with a few of your personal contacts.
- Go through to your Facebook page and select the option asking if you’d like to invite your friends. Go through your list of friends and get them to like the page – this is good to just get some initial numbers on there.
- Once you’ve got a few likes on the page, run some advertising through to audiences with interests relevant to your niche. Try to keep the audience size fairly low – aim it at less than 100,000 people to keep it as targeted as possible and drive down the cost per click.
- Aim Facebook ads at your website visitors to convert traffic into your social following (this is an awesome long-term strategy).
- Create a call-to-action across your blog that gets people to like your Facebook page (here’s a great WordPress plugin for this that I use on my websites, called optinmonster).
Google+ is a great social network for organically seeding through followers. I’ve spent a lot of time building audiences within Google+ and I always follow these steps to get things going initially:
- Once you’ve got your page set up, you’ll want to start looking at ways to follow a number of relevant people. Search within Google+ “shared a circle with you” “YOUR NICHE HERE” – but replace YOUR NICHE HERE with a keyword related to your industry. This will bring up a ton of circles that you can follow that will add 100s of relevant users to your following.
- You should start seeing loads of new followers off the back of step one, but in addition to this, you can join a number of groups relevant to your niche and start inviting members to like your page.
- Start your own community with your brand as the moderator and invite people in to become members. You can keep influencers involved by giving them moderator privileges.
- Go through this huge spreadsheet to find relevant circles that you can add people with. This trick is an amazing growth hack you will be astounded, I guarantee it!
Discover How To Establish Your Online Presence, Reach More People And Increase Revenue Using The Power of Social Media
How Should You Be Using Social Media To Market Your Brand or Business?
This book will be your guide for building up your social media authority across the most popular social media platforms that are found today.
You will learn how to set up your pages and increase your online presence throughout these platforms.
Once you have established yourself on these platforms you will then learn how to automate posts so that you can spend less time working on your social media network and more time on the content and other strategies that are necessary for improving your online presence.