Building a mailing list is a fantastic marketing strategy in terms of ROI (return on investment). That is to say, that the amount you have to spend on building a list is relatively very small compared to the amount you can potentially stand to earn. This is one of the biggest appeals of this form of marketing and particularly for very small businesses, start-ups and entrepreneurs.
At the same time though, there certainly are some expenses involved in creating a mailing list. For starters, you’ll have to pay for your autoresponder. Then there’s the cost of hosting and of your domain name. Then there’s advertising. It’s not a lot but it adds up!
This is why it’s refreshing to find that there are actually numerous things you can do to build more subscribers completely for free. Here we will look at a few of them:
Ask Your Subscribers to Spread the Word
Once you have built up a small number of subscribers, there’s no reason you can’t ask them to help you in increasing your list. Ask them to spread the word if they enjoy your content and potentially even incentivize them to do so.
Do an Ad Swap
Likewise, if you know another email marketer in your niche, you can make a pact to promote one another. It’s completely free and because you’re getting an endorsement from someone who has already built up trust, it can be highly effective.
Promote Your List on Reddit
Reddit is an incredibly potent platform when it comes to extending your reach. Here you can find targeted viewers who are interested in your niche and get your message seen by countless people!
Make Your Giveaway ‘Limited Time Only’
Want to create a sudden surge of people signing up for your list? Tell them that the current giveaway is only going to be offered for the next week. This applies time pressure which is a fantastic way to drive more conversions.
Tweak Your Page
Simply moving your ‘subscribe’ button to the bottom right of your page has been shown to increase conversions. The same goes for making subscribe buttons red. Either way, these are simple and easy changes you can make with very immediate results so it’s a great way to try and get more people to sign up.
Leverage the power of groups
Human beings are obsessed with groups. We need them.
Even those kids who dress up with black eye-liner and want to totally disassociate themselves from the establishment end up hanging out with other kids in black eye-liner.
We get married, make families, join sporting teams. This is vital to keep in mind when thinking about email subscribers.
When a person is on your blog or website and is thinking about handing over their email address, the first thing they are going to think about is whether they are alone in doing so. Has someone else gone before them? Are they signing up to a blog that is too old-school or too passé? This phenomenon is called social proof, and it is a very powerful tool.
When you’re just starting out, you need to seem bigger (in subscriber numbers). When you are slow, you need to appear busy.
Your visitors need to see that other subscribers have validated their decision to join you. Until you show them that in a variety of ways, you are going to lose most of your potential subscribers.
If you don’t have a big subscriber number to show yet, try one (or several) of these instead:
- Using testimonials in your sign up area. Why not show them what other people are saying about becoming a subscriber? This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave your testimonials to your testimonials page, put them where people need them.
- If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. If your number of monthly visits is reasonably impressive, make that prominent. If you have a good twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.
- Use exclusivity. In your call to action, you might talk about why signing up means becoming part of an exclusive community. Being part of a group is good. Being part of a group that other people don’t know about is even better.
- Use social media. Encourage the happy readers you already have to tweet your content, like it on Facebook, and otherwise use social media tools to demonstrate that you’ve got good stuff.
These are just some of the things you can do completely for free to get more e-mails. Give them a go and how easily you can profit from zero investment! You don’t always have to spend to accumulate.
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