Often misunderstood and certainly underutilized, a great tool that is sadly overlooked by many social media and online marketer is the twitter list! If you’re trying to use social media to build your authority, for social selling or inbound marketing then your twitter list can be your best friend and a power growth hack to generate a large and fast group of followers.
Firstly using the twitter list allows you to manage categorize and effectively organize groups of prospects you might wish to target. You can monitor your prospects twitter feed activity as you do on your own feed, one of the key benefits to this the ability to narrow down the prospects pool from your main list into manageable targeted prospect list.
How to build your lists in twitter
To create your list for social selling I recommend segmenting them into a few key categories with 20-50 people in each. This can be your Hot, Warm and Cold prospects lists.
For building your influence and social media authority in your niche your going to create a list of influencers. These can be divided as top, medium and low level influences in your industry or niche.
Now the good news is that twitter does allow you to keep your lists private and away from public eyes, and considering your going to be hunting your targets feeds you will want to make sure you have selected private.if you have between say 20-50 you will want to check them fairly consistently ever 2-3 hours.
How to engage with your target lists
So essentially your searching for an opportunity to interact and engage with your prospects in a fairly casual context. You need to keep in mind that engagements don’t just have to be message or text based.
There is a concept that you may well not have heard of before called social currency which is based on the value that is given to taking a number of actions towards your prospect group, including re tweets, follows and favourites. The best part of this is that most twitter users keep their default settings on mobile turned on so if you use one of these actions towards them they will pick it up and see your activity via real-time notifications, they won’t be able to not notice you!
Each Tweet represents an opportunity to show your voice and strengthen that relationship with your followers. Adding a hashtag, photo or video to Tweets undoubtedly makes them richer, but does it bring you more user engagement?
Twitter looked at a large data set of verified users and evaluated exactly what difference it makes to add photos, videos and much more to Tweets.
To do this, thier data scientist Douglas Mason analyzed millions of Tweets sent by verified users in the United States in the areas of government, music, news, sports and TV.
While building a healthy Twitter account is about more than just seeing how many people will retweet your posts, we wondered why certain Tweets see higher than average engagement. This research helped answer those questions.The fact is, people don’t engage equally with every Tweet. But now we can confirm that adding… Click To Tweet
Key take aways:
The fact is, people don’t engage equally with every Tweet. But now we can confirm that adding video, links and photos all result in an impressive boost in the number of Retweets.
This chart shows the results of a selection of Tweet features, which vary by each industry. Because we are looking at verified accounts that typically have thousands of followers, just about every Tweet results in Retweets, but some see higher levels of retweeting.
So, the most effective Tweet features across all the verified accounts looked at are:
- Photos average a 35% boost in Retweets
- Videos get a 28% boost
- Quotes get a 19% boost in Retweets
- Including a number receives a 17% bump in Retweets
- Hashtags receive a 16% boost
An important note about these results is that they vary by industry; if you work in TV you may see one result, with another in sports. So twitter looked closely at what was different in each area within the sample. You can read more about the results here.
When should you engage with your lists
Well if you’re using twitter for social selling then you should understand that social media is on 365 days a year 24-7. Social selling is the same and reflects time commitment to achieve results and quality engagement.
Surprising often some of the best moments for engagement will come outside of normal working hours, evening, lunch time and weekends when your prospects are tuning in for a bit of recreation or distraction whilst they hanging around or have some spare time.
For authority building you will want to monitor your targets activity and use selective retweeting for an opportunity to get the attention of your influencers and their followers.
Another opportunity to engage is during big events or industry events, awards, shows or major media trends. Most of you prospects will be tuned in and talking about it. If you’re doing a good job of following you can add some analysis and commentary to the dialogue.
So why does it work effectively
From a social selling perspective you need to understand that the large majority of Twitter users are looking for people to acknowledge their work, perspective or feelings. On the plus side of all this, the unwritten public rule is that engagements generally require some type of public response. Unlike email or Linkedin, a non-response is pretty bad show on twitter.
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