Social Media Authority review’s everything, you get what’s important. Social Media Marketing Briefing saves busy professional’s time and keeps them ahead of their game. Our industry newsletter delivers need-to-know updates, news, research and insights to over 20,000 readers.
Top 41 Social Media Marketing Trends for 2015
Get the brand new research report: This 30+ page report takes a deep dive and analysis of current and emerging trends expected to manifest by the end of 2015. The report contains easy-to-digest insights with a rich analysis of data, research and published articles. Methodology includes discussing with industry experts who provide qualitative opinions and authoritative insights into the emerging and current state of Social Media, and its place in the digital marketing space.
If you’re looking to increase your web traffic or create a strong and loyal customer base for your website, product or brand, then social media marketing is of undeniable importance. [Download the report here]
The State Of Social Media: Is Your Business Ready?
The state of social media is exploding in terms of number of users, functionality as well as complexity. Digital Statshot 002 reports that there are over 2 billion active social media accounts which equals to 28% of entire population on earth. 80% of the accounts are active via mobile only.
Furthermore, 72% of internet users around the world are active on social media and 93% of the marketers use social media for business. It’s not just the number of social media users that are expanding, social platforms continue to increase and flourish too. According to eBizMBA, Inc., the 10 most popular social networking sites in descending order of popularity are Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumbler, Instagram, VK, Flickr and Vine where Facebook remains at the top with 900 million unique monthly visitors and Vine at the bottom with 42 million. [Read more…]
THE BIG STORY
Facebook hits new milestone with one billion users on a single day
The biggest social networking platform Facebook has just gotten even bigger. Company CEO Mark Zuckerberg announced that Facebook had one billion people logged on to the site on a single day, marking the first time in company history to reach this milestone. [Read more…]
Sponsored Tweet from LeBron James Reportedly Worth $140,000
A sponsored tweet from LeBron James, with a reach of 23.2 million followers, seems like a surefire way to get your product or service on the map—but you better be prepared to cough up $140,000. According to a story by ESPN’s Darren Rovell, a sponsored tweet from the Cleveland Cavaliers star is valued at nearly $1,000 per character.
The exact value of $139,474 was determined by Opendorse, a company that helps marketers configure digital and social media endorsement campaigns with athletes. It’s the highest value of any U.S. athlete as estimated by the company, leading second- and third-ranked Kevin Durant ($66,553) and Kobe Bryant ($42,389) by a long shot. [Read More…]
5 Facebook Ads Changes: What Marketers Need to Know
Are you curious about the latest Facebook ad changes? Wondering how to take your Facebook ads to the next level? Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter. In this article I’ll share the five biggest things to happen with Facebook ads. [Read more…]
Millennials to Drive Social Media Effort During Pope’s Visit
Young people (and not just Catholics) are inspired by the Pope’s message of hope. Aleteia has a fielded a team of young journalists to cover Pope Francis’ visit to the United Sates in a social media campaign dubbed #GoodIsWinning.
The Digital Street Team won’t simply be covering the Pope’s comings and goings as he meets with dignitaries and the faithful in Washington, Philadelphia and New York, from September 22 to 27. They will be using social media to share what inspires them about Pope Francis during his visit. [Read more…]
How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond
Call it the “Instagram Effect”—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It’s changed the way people portray themselves and see others. And it’s having the same impact on brands.
Design teams are beginning to see the benefit of moving away from over-lit, over-staged and generally over-edited photography for their campaigns and instead are favoring a more organic (albeit filtered) look and feel that matches the medium—on Instagram itself, obviously, but also in print and across an array of other media. [Read more…]
Has the Social Media Wild West Been Tamed?
Social media marketing feels like the Wild West to many marketers. Back in the original Wild West, a few brave souls took on new risks, paving the way for others to follow. While it was exciting and many amassed their fortunes, the Wild West was chaotic and often lacked law and order. It was only when the West was finally tamed that wealth began to spread at a faster rate.
In the early pioneering days of social media marketing, it was easy to gain a fan with a tweet or post; you staked a claim and the gold followed. However, as this potential for new-found wealth attracted more companies, consumers started to realize that they wielded considerable power, and as a result, gaining followers became more difficult. [Read more…]
At Long Last Instagram Ends the Tyranny of the Square
The image-sharing service now lets you go wide—or tall—for photos and videos that don’t fit into its iconic square frame. In its own way, it’s been as defining a restriction as Twitter’s 140-character limit. Instagram photos (and videos) come in one format: square. It forces the service’s photographers into choosing thoughtful compositions, and provides an aesthetic link to the square snapshots that folks once took with Instamatics and Polaroids.
Except . . . Instagram users have stubbornly ignored this limitation. Actually, 20% of the photos people see on the service are portrait or landscape images that have been padded with white or black borders to fill out unused space, especially images that involve buildings, large groups of people, and other subjects that tend to be tall or wide. There are whole apps and tutorials designed to make this easy. [Read more…]
McDonald’s Admits It Copied Ad Campaign Idea From A Series Of Photos That Went Viral Last Month
McDonald’s has apologized to a pair of freelancers who accused the fast food chain of stealing their idea in a recent marketing campaign, Adweek first reported. Kristina Bakrevski’s and David Sikorski photos montage of a mock engagement with a burrito went viral last month after they were published in BuzzFeed, then picked up in other news outlets such as The Huffington Post and People.
On August 3 McDonald’s launched a Twitter marketing campaign for its $2.50 double cheeseburger combo deal. Not only did the photos tweeted carry a mock engagement theme, but they strongly resembled Bakrevski and Sikorski’s montage. [Read more…]
How to Tell Stories With Facebook and Instagram Carousel Ads
While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.
In this article, you will learn how to use storytelling in carousel ads to promote your products and stand out from your competitors. The first rule of storytelling (and advertising for that matter) is to start out strong. Be sure the first image in your carousel ad series grabs attention and makes sense on its own. Since users may not scroll through all of the images in the series, you want to get your message across right away. Otherwise, you risk confusing your audience and wasting impressions.[Read more…]
China P2P lender banks on social media usage
If you spend a lot of time chatting on social networks or playing computer games, you might be helping your credit score.
At least that is what one of China’s largest peer-to-peer lending sites reckons, having rated 50m Chinese consumers for creditworthiness using social networking and computer gaming data. [Read more…]
Is Social Media Marketing Worth It for Small Businesses?
A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement. Yet, 60% of small businesses reported no return on investment for their social media marketing. That may seem dire, but it does mean that 40% of small businesses are seeing some ROI. What are they doing differently? [Read more…]
If you enjoyed this briefing please share it with your colleagues and fiends, new readers can get this direct to inbox when they sign up here.