Did you know that Twitter has 320 million monthly active users, LinkedIn has 400 Million members and Facebook has a massive 1.55 billion monthly active users.
With so much opportunity for marketing your business, where do you start? How do you cut through all of that noise to reach your exact target audience and milk some of that big social media cash cow.
Thats one of the problems faced when venturing into social media marketing for your business. Many startups, entrepreneurs and even established business make mistakes when trying to put together a social media strategy for the first time and It can be a lot more complicated than you think.
You can compare social media marketing to deep-sea fishing, you cast your net and if your lucky enough, and in the right place, you catch something. But the problem is when you actually look inside the net, you find its got a bit of everything in it, some or most of it can be poor quality and gets thrown back. Do you really want a net full of jellyfish or shrimps or do you want to go after the tuna and salmon?
Our approach to social media marketing is a lot like line fishing, we put the right type of food on the hook, we track the tide, temperature and we know where the best catch will be. Less cost, less waste and better quality.
We know exactly how to cut through the social clutter and find your target audience for you, why waste your hard earned marketing dollars on such a huge pool when you can pay a fraction by tapping the right segments from the start.
Here are 5 top tips to help get you started
1 Go Deep Not Broad
When it comes to social media, businesses should go deep, not broad. It’s better to become a master of one or two channels than flounder in many.
When you look at social media channels, a good model is to break them into social platforms vs. social networking sites.
Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. Examples include blogging, YouTube, podcasting and SlideShare.
Social networks are more like a real-world networking event. Think about Facebook, Twitter, LinkedIn, Google+ and possibly Pinterest.
Whether your business is B2B (business to business) or B2C (business to consumer), it’s beneficial to choose one platform and one network to focus on initially, and really develop a deep engagement level with your ideal customers there. As you master those channels, you can then start to expand into other realms.
2 Focus on the Platforms Where Your Customers Are
Social media overwhelm is one of the biggest challenges for small businesses. They think they need to have a presence on every social platform including the latest “shiny object” that comes along. This spreads them too thin and causes wasted time and effort.
The solution is rather simple: if social media makes sense for your business, be where your customers are. Find out where your customers are hanging out online, choose 1 or 2 of those platforms that you enjoy and that align with your business objectives and then focus deeply on those platforms.
There are a number of tactics to help you find where your customers are online such as: ask them (so simple, yet so many business don’t do this), use the search functionality in each of the social channels to see if there are communities talking about your business or topic of interest and use Google Alerts.
Set up alerts for your name, business, industry and topics of interest. This will give you insight into the conversations happening that are relevant to your business, so you can join the conversation where appropriate.
3 Get the Attention of Influencers
Influencers are important in every industry. They generally have “real” jobs, and are extremely active on social networks, spending their time sharing content and blogging. Getting on their radar is not easy, so to get their attention, you need to give away “content gifts.”
Originally coined by Andrew Davis, author of Brandscaping, Social Media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers.
Here’s how it works.
For every six pieces of content shared via social media (think Twitter, for example) four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time, you are sharing content that is not yours and calling attention to content from your influencer group.
One piece should be original educational content that you have created.
One piece should be sales-related—like a coupon, product notice, press release or some other piece of content that no one will likely pay attention to.
While the numbers don’t have to be exact, it’s the philosophy that makes this work. When you share influencer content, they notice. And you share this content without asking for anything in return(so that when you do need something someday, those influencers are more likely to say yes).
4 Use Images to Amplify Your Post Updates
Let’s face it. If you’re posting on Facebook and not seeing engagement in the form of likes, shares or comments, you’re wasting your precious time. You need fan engagement if you want to continually be seen in the news feed (which is where all the action is on Facebook!).
Here is an example used by naturebox for their snack delivery subscription business.
One simple way to boost your engagement is to use images to amplify your status update. Here’s what I mean: Search for “blank” images like talking bursts, chalkboards and signs, and then add text to the images, in the form of a question for your followers to answer.
Cute pic, takes minutes to make and gets huge engagement look at all the comments on the right hand side.
You can use a free online web tool for your design like canva which is easy to make quick text and image layouts for social media posts, ads and more. you can even purchase stock images for only a $1 or upload your own pics.
I made the header graphic for this post in canva.
Images can help clarify a message and can also quickly grab someone’s attention. Images used in blog posts help the reader to comprehend the content and tend to be more memorable. The images can then be shared across networks like Pinterest, Facebook and Google+ to help promote the content.
However, images are open to interpretation. Before you settle on an image for your blog or social media post, ask yourself “Does this image communicate my message well?”
5 Communicate With Your LinkedIn Connections
Send an email to your connections on LinkedIn every month and generate leads and sales.
Although LinkedIn only allows you to send to 50 contacts at a time, you can send many emails.
We tend to connect with people but not communicate with them enough. When you send the email, don’t make it promotional. Provide something of value that’s relevant to your business.
If you have an audience relevant to your business and grow your connections, the regular emails and frequent messages will be a good source of leads to generate sales for your business. Recently I sent an email to 1,000 contacts about a new tools guide and got 100 people signed up for it—10% conversion!
Are you communicating with your LinkedIn connections?
How we can help you with your social media marketing strategy
Social Media Authority is a disruptive Internet marketing consultancy, providing a premium, tailored and boutique social media marketing service. We provide all levels social media, consumer marketing, but have developed our tactical business services in the B2B social selling field for clients who wish to reach online and mobile-first customers.
Social Media Authority’s expertise is uniquely positioned, enabling us to help businesses that are launching or scaling. We have particular knowledge in emerging markets, especially fast tracking Asia Pacific – China, India and ASEAN.
We’ve helped a variety of clients, from senior managers, entrepreneur’s and individuals, to startups, small business and large scale enterprises. We have helped them all to grow their business and build brand authority, using strategic social media marketing and content creation.
Our successful method of marketing builds genuine connections in less time, filling the gap between between you and a genuine qualified lead, or engaged customer. We take the daily social media tasks off your “to-do” list so you can focus on the rest of your business and ultimately increase your success rate.
How do we do this?
By ghost blogging and writing articles for our clients. We create highly targeted and engaging, quality content, which is tailored for our clients target audience, industry or sector. Our content speaks in the tone and style of the clients business and is developed to tap the social triggers of the receiving audience.
We then A/B test and select the best social media platforms to reach the right target audience segments, such as LinkedIn, Twitter or Facebook and then consistently distribute the right content through these channels to drive audience interaction and engagement. What we don’t do is just sit back and run paid advertising or banner ads like a traditional agency then charge you a hefty fee.
We deliver engaging content for your business that gets shared by your target group, building motivated followers, getting likes and connections that you can sell your products and services to. Besides this you will also be promoting your brand, industry authority and credibility.
We provide completely managed, social media and content marketing campaign’s for a variety of industries and sectors. We’re confident we can help you market your business across the right social media channels, target your audience to engage and ultimately buy from you in less time.
- Core services include enhancing your personal and company social media profiles to attract targeted customer interaction on twitter, LinkedIn and Facebook.
- Managing your social media accounts anonymously, enabling your key personnel, spokesperson or sales manager to become a thought leader and top industry contributor for your company.
- Using B2B Social Selling strategy, to ensure that you can rapidly build your selling momentum, using our virtually undetectable and smart approach.
- Creating engaging content that your prospects, clients and customers will want to engage with and follow.
- You can essentially influence your qualified leads to become genuine commercial clients or customers, all by using a real, human approach to communicating and connecting.
You can feel at ease knowing that an attentive, expert team is carefully crafting your leverage and initial relationships on your behalf, so you can ultimately focus on what you do best manage your business and – ‘Sell’.
Explore the new opportunities for your business with cost effective social media marketing online with Social Media Authority.
Call us now for more information, we have offices in the US and Asia: APAC +852 8192 9981 | US +1 (650) 492 5501 or send an email to: firstname.lastname@example.org