LinkedIn is the ultimate way to connect with potential employers, network with major players and conduct B2B social selling for in almost every industry these days, so perfecting your profile on this social media platform is a must if you’re in the market for a new job.
- LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
The ultimate LinkedIn cheat sheet
LinkedIn have grown since this super-sized infographic was created by LeisureJobs now having 400 million members. However there are a whole host of useful tips that I would recommend you work your way through. Your LinkedIn profile needs to be nurtured and updated to reflect new accomplishments or even changes in your role.
Making sure your LinkedIn profile is complete with a photograph will not only ensure you will be found in search results, but when you are found it reflects you as a professional. We know practically everyone uses Google to find information and searching for people is no different. When they see your LinkedIn profile in that search it is therefore important that what they see next on clicking this, makes a lasting and positive impression.
An additional feature that LinkedIn offers is the ability to make LinkedIn relationship notes on those you connect with, which are only visible to you. Under each connected profile you can click on ‘Relationship’ and then ‘Note’ to add information or ‘How you met’ as a reminder.
Another useful tip is to turn off your activity broadcasts if you don’t want your connections to see when you make changes to your profile, when you follow new companies or recommend connections.
As Koka Sexton the Head of Content and Social Team for LinkedIn said “I always tend to focus on the ‘Profile’ component of LinkedIn because it is the digital representation of your professional career, but there is so much more you should be aware of and optimizing in LinkedIn. From the concept of moving from resume to reputation or this epic collection linkedin profile tips, this “ultimate cheat sheet” infographic created by LeisureJobs lays it all out visually.”
Take a look at this useful visual guide to making the most of your LinkedIn profile.