The state of social media is exploding in terms of number of users, functionality as well as complexity. Global Digital Statshot 2015, reports that there are over 2 billion active social media accounts which equals around 30% of entire population on earth. Around 90% of the accounts are active mobile social users.
Furthermore, 72% of internet users around the world are active on social media and 93% of the marketers use social media for business. It’s not just the number of social media users that are expanding, social platforms continue to increase and flourish too. According to eBizMBA, Inc, the 15 most popular social networking sites in descending order of popularity are Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumbler, Instagram, VK, Flickr, Vine, Meetup, Tagged, Ask fm, Meet Me and ClassMates. Where Facebook remains at the top with 1.1 Billion estimated unique monthly visitors and ClassMates at the bottom with 15 Million.
Mobile will be the first priority
According to a survey by Statista on the forecast of smartphone users in the US, “For 2016, the number of smartphone users in the United States is estimated to reach 207.2 million.”
Since 2015, there has been a considerable amount of shift in social marketing trends with more focus on mobile users than desktop users. According to research by comScore, there has been a huge rise in number of mobile users as well as their visit to websites using their mobiles.
In 2016, mobile marketing will be one of the best social media mediums for marketing campaigns to focus on. You will now need to optimize for mobile perfomance in every possible way and in order to make this happen, its vital to always know where and how your audience is reaching you, through device and channel.
Your audience must be able to discover and access your social media content smoothly. In addition, understanding the detail’s about your audience, customer journey and interaction with your brand, prducts and services is criticle to ensure a seemsless expereince across mobile applications, interfaces and apps. Big data and analytic tools have become increasingly more important.
Social media will have diverse in-app functionalities
According to comScore, “U.S. users are now spending the majority of their time consuming digital media within mobile applications.” According to the report, 79% of smartphone users use mobile apps almost every day whereas only 52% found among tablet users.
Michelle Goodall, social media consultant & and tutor of Econsultancy’s Social Media & Online PR Training, says, “Social platforms are becoming increasingly competitive about keeping users in-app for as long as possible.”
Social media platforms are trying expand by incorporating more functionality into their app so as to engage and retain users for longer period of time.
In 2016, users will be spending more time on social media and thus giving social media marketers more opportunities to engage with their audience inside one platform. It seem like there will be new technologies coming up for users to interact with social media more diversely and intimately.
Facebook is already doing a great job for social media marketers by adding more functionality (Instant Articles, in-post search engine, instant playing videos added last year) to its app.
Facebook is considered as the most used app in terms of audience size and amount of time spent among audience.
Their next target is being built which is a digital assistant. Other social media platforms are already copying this and are on their way of adding more functionality to expand their users’ engagement on social media.
Download the new report: Top 24 Social Media Marketing Trends for 2016
This 52 page report provides analysis and insights to the current and emerging trends expected in 2016
Social media trends have continued to diversify over the last few years and 2015 was no exceptions. Last year we saw a number of exciting social media developments and milestones reached.
We’ve seen the growth of live streaming on social with apps like Blab, Periscope and Meerkat being launched. Facebook hitting the 1 billion mark for users in one day and even Google making changes to its search to reflect the importance of social media posts.
It’s a constantly changing field, but now as we are in 2016, the big question is: What does this year have to offer?
With the help of my friends over at Social Media Authority and some of the world’s most knowledgeable social media influencers, we have outlined the social media trends that every business will need to track in 2016.
For marketers who are about to begin kicking off their social media campaigns and anyone else concerned or passionate about social media marketing, who wants to make a difference this year, then this book is for you.
In this detailed report you are going to get all the up-to-date social insights required for predicting your social marketing efforts, and to achieve social media marketing success.
To acquire new ideas about the most effective social marketing strategies and decide how best to execute the right plans that will generate maximum revenue, you must keep up to date with the trends that will take place in 2016.
So here are the top 24 social media marketing trends that are going to dominate this year.
97% of marketers use social media and 92% of the marketers realize its importance for their business
But since social media is constantly evolving, you must know the latest social media marketing trends if you really want to leverage social media at its best.
Here are some sample pages from the report