Any business that does not use social media marketing strategies these days is missing out on all the benefits that such strategies can bring your business. Just think of how far they’ve come from being considered as novelty about five years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix.
In 2015, more marketers looked to social media marketing with more value. About 86% of them cited that social media is a significant part of their business, while 89% of them said that it benefits them by increasing their exposure to the market.
Social media marketing can give several benefits, such as increased exposure, improved traffic, more loyal fans, increased leads, new business relationships, improved search engine ranking, increased sales, reduced marketing costs, and better marketplace insight.
The fact that Facebook already has more than 1.59 billion users, with 1.04 billion of them being active on the social networking site on a daily basis, is more than enough proof of how big social media has become. And this is expected to continue in the years to come. Now, why would you choose to miss out all these benefits when you can start learning more about social media marketing right away?
So in the next few articles I am going to explore how you can help grow your business using the power of social media by providing you with a training modules and actionable tips to help you increase your business using social media.
What are we going to be covering?
Develop a strategic plan
Stir the interest of your potential customers
Build a social media community for great projects
Engage through social media
Avoid hard selling
The latest statistics that you need to know before creating your social media strategies
Social media platforms that really matter
How to choose a platform
The top four social media platforms
How social media traffic can boost your website ranking
Social shares are considered link building
Social media content speeds up indexation process
Social media marketing increases brand awareness
Valuable content on social media is shareable
Keywords from your social media profile and content boost your keyword ranking
Increasing your blog traffic with social media marketing
How to increase your social media clickthrough rates
Give your followers a clear call-to-action
Give your followers enough motivation to click through
Make a cohesive update
Excite fans with your landing page
Everything you need to know about social engagement
Showcase your employees and events to your followers
Convert customers into brand advocates
Be mobile friendly
Use the right tone
Tracking social media traffic
Google analytics and social media metrics plugin
Social metrics plugin for wordpress
Measuring your social media success
The future of social media
Social media is maturing
Social media makes data even more valuable
Marketing programs will improve
It’s all going mobile
Content marketing will develop further
I hope you will enjoy these free training articles, remember to visit back next week for the first module and please share this page, tweet, like forward to your friends and colleagues.