The importance of increasing your blog traffic with social media marketing
If you have been following this series of articles, you will now have a good understanding of influential social media marketing can be for the promotion of your business.
You need to find ways to maximize its benefits, especially in driving traffic to your website. You may even focus on increasing your blog traffic using several techniques that involve the social networks.
Here are some ways to drive traffic to your blog using social media marketing:
Publish your blog content on your social media channels
There are tools that will automatically post links to your blog content on your Facebook or Twitter profiles. Link it to your Google+, LinkedIn, and other social media accounts as well. Familiarize yourself with the different social media profile settings so you’ll know how to take care of issues such as this.
5 Great Tools To Auto Share Posts On Social Media
Why use Hootsuite when you’re already using Buffer? Is Hootsuite better than Buffer and vice versa?
Hootsuite and Buffer are good services that can automatically share your posts. When it comes to social networking support, Hootsuite has wider coverage.
Cool features I recommend are the auto post to: Facebook groups / profiles / business pages, LinkedIn company pages / groups, Google+ pages, Twitter, Foursquare, WordPress, Mixi.
Ability to share from: Youtube, Flickr, Instagram, Tumblr, Blogger, StumbleUpon and much more. Auto post updates from RSS feeds and schedule multiple posts in bulk.
Determine how people share their posts. For example, if someone shared a post from your site using Hootsuite, you’ll be able to track that they used Hootsuite to reshare your post.
Monitor activities of multiple social accounts – all at once in one dashboard. Share links and photos. It uses the ow.ly hosted server for link and photo sharing.
Post through: Chrome extension / Firefox extension / iPhone app / iPad app / Android app / Even if you’re not on chrome, you can just drag and drop their icon to your browser.
With a basic free account, you’ll have message scheduling and can set up 5 social networks.
The pro version has unlimited social networks, atom feeds, and stats history. It also allows bulk scheduling. But you don’t have to rush into getting a pro account as its basic version is already enough to automatically share posts to your important social networks.
For personal and professional use, this auto-posting tool is worth a try. It’s great if you want to establish a market on your online brand.
2) Buffer App
It’s one of those apps that can help you out in posting stuff to your social networks. You’ll learn how to do publishing posts automatically to your social networking sites and embrace this useful tool. What I recommend about it is its clean and easy-to-use interface.
With this app, you can: Set up buffering patterns for different days of the week. For instance, on Mondays through Fridays, you post an update every 4 am, 5 pm and 6 pm. And on weekends, you can publish update every 4 hours.
- Find out the times of day that your post gets the most engagement and the type of topics your audience like the most.
- Track which updates get the most engagement. Analyze which of your updates get the most reshares/retweets, mentions, clicks and favorites.
- Shorten or not shorten your links. Available shorteners: buff.ly / bit.ly / j.mp. Use Google Analytics to see how much traffic you get from social media posts.
- Buffer adds content suggestions that you can post to your social networks. Post updates through: Buffer’s dashboard / iPhone app / Android app / Chrome extension / Firefox / Safari
With a free account, you can manage multiple social networking accounts, such as Twitter, Facebook, Google Plus and LinkedIn. The free account allows you to provide 10 updates per day.
TweetDeck underwent major tweaking. The most noticeable one is its overall interface. Its new dashboard is now in white that resembles that of HootSuite. With its new interface, you now have more options depending on the number of social network accounts you’ve added.
Unfortunately, this app no longer supports Facebook integration. So, if the majority of your audience is on Facebook, then you better use HootSuite or other auto-posting tools on this list.
However, if your audience spends more time on Twitter, then this could be a great app for you to provide automatic updates for your followers.
- Available in: Mac / Windows / Chrome app / iPhone / Android
- View and monitor lists, searches, activity and more – all in one single dashboard.
- Ability to select what kind of tweets to display in your stream, exclude unwanted terms from any or specific users.
- Manage multiple Twitter accounts.
From the term suggests, Dlvr.it will help you connect with your readers by delivering your content to various social networks. Yes, just like the other options mentioned above. But what’s unique about this app?
- Auto-share content of your favorite sites (through RSS feeds) to your social networks.
- DlvrIt Promoted stories. It’s the promoted stories feature where you can pay a fee for a story that you want to spread to a wider network base.
- Your story will be delivered to search engines, like Google, Bing, and Yahoo! Your content will also reached top news sites and feeds, such as ABC news, Boing Boing, etc.
- Ability to filter the content that this app shares. You can filter it by categories, body content, title and URL. It’s a useful tool if you only want specific authors or categories that you want to be shared.
Plus, you can set up your Google Analytics’ custom tracking codes to effectively track your click-throughs and conversions, among other things.
It’s one of the social management tools that let you fulfill most (not all) of your social-management needs. One of the striking things about this app is its simplicity.
Unlike HootSuite and Buffer App, this one doesn’t have learning curve. From the moment you open an account to the minute you make your first update.
Although it’s a one-stop shop for your Facebook, G+ pages and LinkedIn social network accounts, it emphasizes more on your Twitter account.
- Sexy dashboard. Really sexy. In-depth reporting system. You have the ability to view your social media performance such as how people are engaging with your posts, # of new followers, fans, retweets, mentions, etc.
- RSS scheduler. Like Hootsuite and Dlvr.It, you can set up feeds to auto-publish posts to your social networks when new blog posts are live.
- Discovery. It’s also capable of helping you discover interesting people to follow and not so engaging networks to unfollow. All tabs are self-explanatory.
- Sync feedly account. You can connect your Feedly account and view the latest content right from your Sproutsocial RSS reader.
- Available in Chrome / App Store / Android / any browser using their bookmarklet toolbar.
Link your social media profile to your blog
Include the URL of your blog in your social media profiles. It should be found in your Facebook profile, Twitter bio, LinkedIn profile, and YouTube channel description, among others.
Put ‘follow me’ and social share buttons on your blogs and articles
Add the ‘follow me’ icon to your blog’s sidebar to encourage people to connect with you via Facebook, Twitter, Google+, and other social networks.
Even if people did not initially visit your blog, they would have a way to easily find it through your social media profile.
Adding social share buttons to the top or bottom of your article will help encourage others to share the articles to their own social media channels and audience.
You can use a tool like addthis to help create share buttons on your site/bog pages.
These sharing buttons will help you to increase your audience by engaging with people who are not on your site, as well as distribute content across multiple social networks and platforms helping to drive additional new traffic back to your site.
Simplify social media sharing for your visitors
Your blog should be easy to share on your readers’ social media profiles. Put visually noticeable social sharing icons on your blog’s sidebar or home page, or at the bottom of each post.
Take advantage of social tools and widgets
Social media sites usually have free tools and widgets to help promote your blog content and increase its exposure on your profile. Add them to your blog or websites.
If you use wordpress thern there are a huge amount of options and plugins available.
If you’re not on wordpress think about tools like: Sharethis, AddThis.
Promote blog contests on your social media profiles
These should help drive short-term traffic to your blog, while increasing awareness about the contest.
Use cross-profile publishing tools
There are scheduling tools like TweetDeck, SproutSocial, or HootSuite that can automatically publish the links to your blog content on several social media profiles simultaneously. This should be less hassle on your part.
Join social media groups and share your relevant content
You can find many of these groups on LinkedIn and Facebook. Search for active groups on these social media platforms that discuss topics relevant to yours. Join them and interact with the other members by posting comments and starting conversations. Eventually, you might get to share the links to your most relevant blog content without being too promotional about it.
Stay active on social media
Aside from publishing your blog posts on your social media profiles, be active and interact with other users. Retweet their tweets and share their content too.
Gather people on social media
You could try a TweetChat and talk about your topic or any other relevant topic. Make your relationships real by meeting your local followers and fellow tweeters.
Look at other live social tools like Google Hangouts, Blab or Periscope that can help you drive additional community members and provide live streaming and engaging content for your audience.
Change your existing content to suit various social media destinations
You could convert YouTube videos into tweets, SlideShare presentations, blog posts, podcasts or any other form of social media content. Play with live streaming social apps and tools.
This should increase exposure for that specific content on social media.