In this article we will be covering one of the biggest questions and frustrations in social media marketing, how to increase your social media clickthrough rates
To effectively drive traffic to your website via social media, you have to improve your social media clickthrough rates first.
Remember that your website is where your target audience will find answers to their questions and where they can start a potential relationship with you as your readers. It is also where you can give them value and even encourage them to buy from you.
However, you can’t assume that all your social followers and fans will go to your website. You need to give them a little more encouragement to proceed to your website and start establishing a relationship with them. You can do that following these steps.
Give your followers a clear call-to-action
Tell them what to do, which is to visit your website, like your page or follow you. No matter how great and shareable your posts and images are, they would remain useless without any effect on your clickthrough rate if they don’t include a link to your blog or website. Aside from the link, you can also establish branding by including your logo or company name in your posts.
This example shows how Red Bull used to use effective Call-to-Action on their Facebook page
Once your posts with your branding and link are shared, this will increase exposure for your website and possibly increase your clickthrough rates as well.
Don’t commit the common mistake of not telling your fans what you need them to do. Be clear in telling them that you want them to join a membership, to buy what you are selling, or to follow them on your other social media accounts, then give them a link to help them complete their action.
Give your followers enough motivation to click through
Don’t waste your content by missing out on an opportunity to engage your followers and fans. Make sure each post or tweet is smart, shareable, and informative to get your audience’s attention. It would be even better if your updates are about a solution to the issues that many of the people in your audience are dealing with because such updates tend to get more shares, comments, or likes.
The two examples above show great use of click through call to actions to help push the viewer over the fence
Although you can talk about how great your products and services are, it is even more powerful if someone trustworthy and respected talk about. This is when you usually see how influential social media is. Your followers tend to click through to your website when an influential figure suggests they should check out something.
You may also give them a deadline to spur them into action, the same principle used in limited time offers.
Make a cohesive update
When you post updates on your social media profile, make sure to keep them consistent and cohesive. The title should fit the text, the image, and the call to action.
Treat previous updates that obtained a good response from your audience as your benchmark. Write an update with the same message to get the same response and eventually increase your clickthrough rate.
Create a Schedule
You plan your day, you plan your week, but what about your social media posts? Making a schedule for when and what to post is crucial. Without it, you have nothing to hold you accountable to your strategy.
Define specifically what you will post and when. Keep in mind that various social networks suggest different post frequency. For example, you might only want to post once or twice per day on your Facebook page, while on Twitter, you might post three to four times per day.
No matter how often you decide to post, create a plan so that you can stay on track with your strategy.
Excite fans with your landing page
You owe it to them to give them an interesting landing page. Excite them about doing what you want them to do.
For instance, if you want to get their email address and give them a free article in return, lead them to a landing page that will give them more information about what you expect them to do, reinforce it with another clear call to action, and tell them how to complete that action.
If you want more conversions, forge strong relationships with your fans. Give them more value and expect them to click through.
5 social media growth hacks to increase your clickthrough rate
Social media is a constant game of trial and error. Just when it seems like you’ve cracked the code, a new technique comes into play that you had no idea existed.
It’s simply the nature of the industry, but it provides social media marketers with the ability to adapt quickly and continue to stay ahead of the competition.
Just like an email marketing or PPC campaign, one of the most important metrics to account for is the clickthrough-rate.
Impressions mean one thing, but unless your persona is clicking the link, the post was most likely not engaging enough to truly grab the interest of the reader.
To help you increase the click through rate of your next stream of social media posts via Facebook, Linkedin, or Twitter, here are 5 social media growth hacks that will help get the traffic you have been looking for.
1. Grow Your Social Media Following
Growing your social media following organically is important, however there are plenty of ways to speed up the process if your results have been slow.
By following and engaging with people you know would be interested in your company, you will in the long run, drive traffic back to your site. Simply put, the more followers you have, the more impressions you will have every update you publish.
One tool I have found to be extremely helpful for growing my own and my clients’ Twitter following over the years has been Tweepi.
This is a great tool that allows you follow/unfollow very specific people based upon criteria such as who they have engaged with, location, the hashtags they have used, and keywords that describe them in their bio. And that is just the tip of the iceberg.
The software provides so many filters that I find a new “solution” every week.
2. Monitor The Analytics of Your Posts
Another tip that will help tremendously as an inbound marketer is to always check your analytics.
One of the first things you should be checking before you start posting is how your accounts performed the previous day and how it is performing overall this month.
Another cool platform for content marketing performance is Hubspot.
The best part about this is that Hubspot makes this extremely simple with their main dashboards along with their internal ones as well.
The social media dashboard specifically, gives you an in-depth overview on how your Tweets, LinkedIn, Facebook, and Google+ accounts have been performing. It shows the clicks and interactions of every post with a Hubspot tracking code URL so you can get a great breakdown of how your followers are reacting with different content, hashtags or the language of the post.
You can use this data to improve your click-through-rates by continually tweaking your posts on various networks. You can do this by simply changing the language or learning which hashtags your buyer personas are using. If your company is B2B, maybe there is a LinkedIn group that you can start conversations in via one of your most popular blog post.
3. Use More Images
It’s no secret that a post with a nice image attached will receive more clicks and engagement. When scrolling down a newsfeed, an image is more likely to get noticed as it stands out among the other noise.Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Click To Tweet
It’s also important to make sure that the picture you are using is applicable to the content you are sharing and that the images are a high-quality so that they don’t look pixelated or out-of-focus to your readers. Low-quality photos can reflect badly on your brand and make you look unprofessional.
4. Focus on the right platforms
Not all businesses will succeed on every social media platform. Your success depends heavily on the product or service, whether the company is B2B or B2C, average age of your buyer persona, among many other factors.
For example, if your company offers a B2B service or product, it might be more beneficial to focus most of your time on LinkedIn by interacting with other business professionals. If you are a B2C company, where you want to visually display your product, you might find that Twitter, Facebook, and Instagram are your most successful platforms.
In the end, it’s all about knowing your buyer persona, where they are hanging out, and engaging.
It might take a while to figure out, but when you find it, it will be like striking gold. If you have the best content to share, then your buyer persona will find the value and ultimately see you as the influencer they continually turn to for the best information.
5. Shorten Your Links
Web links are typically long and take up a lot of characters. You only have a sentence or two to really draw the eyes of your persona, so it’s important to get the most out of your space by shortening your links.
Using tools like Hootsuite will automatically shorten your links to only take up a minimum of characters (this is especially important on Twitter where you only have 140 characters to work with.) There are also free resources such as Bitly that has become very popular among social media marketers. Hubspot also provides this function through their platform.
By shortening your links, you will be able to create longer messages and ultimately create more appealing posts that your followers will want to click through on. They’ll also be more visually clean aesthetically pleasing as well.
Increasing your click-through-rates is not rocket science. It just takes the right blend of best practices, simple A/B Testing, and knowing your audience. By working on the above tips and adding some of these growth hacks you will begin see more clicks driving your social traffic and engagement among your followers.