During the last 10 years or so we’ve seen a surge in both the number and popularity of social media sites. It’s called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Whether you want to gain subscribers, sell products or influence followers, they’ve got to know who you are in the first place.
Your ability to encourage any of these actions comes from your brand’s authority and one of the best ways to build that is through the savvy use of social media and content marketing. In fact, research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.
Things to consider, after spending hours researching, analyzing, and finally creating compelling content to help you reach whatever marketing objective you have. You will probably need to spend just as much, if not more time promoting your content than actually producing it. And where better to promote your content than where we spend more than 25% of our online time: social media. 80% of marketers are already promoting their content in social media–but are they doing it effectively?
This infographic from Smart Paper highlight’s 10 social media sites that businesses can take advantage of in the infographic below.
Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. Non-technical web users are now able to easily create content on a rapidly growing number of platforms, including those that are owned (hosted communities, blogs, etc.), rented (social networks or third-party communities), and occupied (commenting, contributing, etc.). Today’s web has shifted from a “one-to-many” to a “many-to-many” method of engagement, and we’re loving it.
For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. The sheer amount of data that customers make available through social media alone has web marketers jumping for joy. The real magic, however, lies in the opportunity to grow lasting and scalable relationships with your organization’s customer base through social media.
This is also where your online responsibility to your customers begins to take shape. Just as your customers’ behavior has shifted, so have their expectations for yours. Whether your business is listening and engaging or not, customers are having conversations relevant to your operations. It’s better to be part of the conversation, right? We sure think so!
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
Only by establishing your goals can you measure your social media ROI.
Best Social Media Marketing Tips For Marketing with Social Media
Here are some social media marketing tips to keep you on the right track across all your social media campaigns.
- Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
- Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
- Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
- Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
- Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
- Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
- Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
Social media is not a marketing quick fix! Yes it does have huge potential but in order to drive successful results you are going to need to put in a lot of time and effort. You have to nurture and cultivate relationships with your followings on different channels and continuously provide high quality content, visuals and engagement.
For some businesses and individuals who don’t have the resources, time or experience to produce and deliver high quality daily social updates, there is another option. Outsource your social media management. Many business and even some individuals have now turned to outsourcing their social media.
Typically this includes daily account management of all social media channels, writing and posting content, responding and engaging with followers on you or your companies behalf and generally managing all aspects of your social media.
Dedicated agencies like social media authority provide these services but go one step further by actually increasing your social following and then converting them into customers.
Attract – we create the best possible content for attracting the right people to your social media channels, website, product, store or service. The ones who are most likely to become leads and ultimately, happy customers.
Engage – we connect and communicate with your target audience, typically through your social media channels, so we can fast-track your marketing goals and convert valuable content into measurable followers, connections and sales leads.
Convert – we help close the right leads at the right times, converting engaged prospects into loyal customers and brand ambassadors.
To find out more about using effective social media for business drop us a note below and we will be glad to help: