Did you know that startups and entrepreneurs around the world are using social media channels to battle it out for business with multinational corporations and the top Fortune 500’s. Below are a few actionable tips that can help you to grow your social following on your most important social media, business channels
Using these 7 Daily Habits To Sky Rocket Your Social Media Following, you will soon have your social media following at decent levels.
1 Be consistent on your social media channels
Koka Sexton Head of Social Media, Member Marketing & Communications, says “commit to one new tactic”
“If you can accomplish more, great, but often it’s the mountain of wishes that prevents us from acting on any single goal.”
While taking action is better than doing nothing at all, when it comes to social media we all know that its hard to keep the attentions span of the reader, especially as most channels are feeds or streams that are constantly updating. You must capture their attention, and quickly.
Curate a cohesive and visually stimulating profile. Whether it’s the size of your blog posts, the type of images your use or the tone of your articles, make sure the audience can feel a consistent message to your media. Maintain a strict guidelines for your posts.
Don’t over do it. Remember to start with the one or two channels that are the best match for your business or brand, and where your audience is likely to be. Remember its far easier to keep consistent if you don’t spread yourself to thin.
Try using social media tools like Hootsuite, Buffer or Sendable to help schedule and your posts consistently across your channels.
2 Don’t forget to talk and engage with your followers
You may have only a handful now, but word of mouth is the best form of marketing. Why should they be loyal to you if you don’t even take the time to acknowledge them?
On your social accounts you can direct message those who have commented or shared your posts, thanking them for providing an opinion, like or share. That personal touch, whether it’s a simple “like” or a longer reply, will earn you trust and loyalty.
How many times have you reached out to someone and been ignored? How did it feel?
When you realize that your followers owe you nothing, and that your business’s growth depends on the generosity of others, you will start to see results.
3 Increase your feed by sharing other posts
Constantly creating content early on when you’re wearing many hats to build a business can be a daunting task. Supplement your feed with interesting content from others. They might share yours in return.
We use the 80/20 rule on content (80% other and 20% own content) to help make sure we have a lot of curated and third party content that we share to help keep our audience engaged, try it. Remember you don’t want to just be talking about yourself and only your brand, product or services. That’s the biggest way to kill off your audience and put them to sleep, by having a one way conversation about me, myself and I.
Imagine reaching hundreds, if not thousands of new potential customers simply because you took the time to repost someone else’s article. Asking people if they would like to exchange posts is a great idea. The worst they could do is say no.
Increase your following by not only sharing more interesting content, but by potentially reaching new customers when others return the favour.
4 Assurance and authenticity
Customers want to feel assured when communicating with a brand. Brands are better able to assure the customers when they reach out as humans rather than as “help desk’ or “admin.” A human touch lends authenticity to your conversations on social media sites such as Facebook and Twitter. Be it a joke or a nugget of information, it reads better when it comes from a fellow human being.
Establish thought leadership, social media is the opportunity for CEOs, managers and even sales reps to build influence as niche experts. The conversational give-and-take, back-and-forth nature of exchanges on social media allows your brand’s personality to come through. That builds trust.
5 Don’t just make it all about you
People want to know you, yes, but posts can’t be all about you. Everyone knows what it’s like to have a conversation with that person who just will not shut up about himself. (Get me out of there!)
The fix: Make members of your community feel welcome, understood and heard. This means celebrating with and listening and responding to the people in your audience. Share content that solves their problems. Ask for user-generated content (and do something with it). And participate in the conversation.
6 Be human on your social media accounts
I love real people, the movers and shakers, and those who motivate me to be better. Nobody relates to a huge corporation, so don’t play one.
Don’t post too many sales messages “corporate speak.” Don’t just show the polished, shiny side of your business. It’s time to be real. Show the real people who make up your business. Let people see them, get to know them and laugh with them.
Show behind the scenes of your business and your life. A window into your offline life helps create real rapport.
When people admire you, they will buy whatever you’re selling, Take time to understand the different social platforms, not all social media networks are the same.
For example, including a link on Twitter is a great idea to direct your customer to another article or a specific product, but links on Instagram do not benefit anyone unless it’s the clickable link in your bio.
Adding 30 photos to a Facebook album is acceptable, but posting many photos in a row on Instagram will look like spam, thus losing you followers.
Take the time to learn and understand each platform. Work smarter, not harder.
You will quickly get the hang of these easy to perform tasks, and your following will steadily increase. Keep in mind that customer experience is everything.
7 Understand what Customers Really Need
To be a successful marketer, you need to be in the information business. You have to pay close attention to the ever-changing needs of your consumer. You must be forward-thinking and stay on the cutting edge of science and technology by incorporating a field taking the marketing world by storm: neuromarketing.
This next generation of market research provides insight into why consumers choose one product over another and what impacts that decision. While this insight can prove to be invaluable, it’s not necessarily new.
Businesses have been testing and tweaking their version of neuromarketing long before studies revealed results.
Use a tool like DataHero to regularly pull together important consumer data. From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content.
Once you’ve compiled this information, take that data and analyze what’s working and what’s not, and then establish a daily protocol for delivering the exact content your customers want every time.
Social media management for your business
We know it can be confusing and time consuming to manage social media for your business. Business owners know that having a strong social media presence for their business is an essential form of marketing, but in most cases they are busy running other aspects of their business.
With Social Media Authority you will never have to worry about your social presence being updated, we are here to perform all aspects of your social media strategy to drive traffic, engagement and sales for your business.
Drop us an enquiry in the form below to find out how we can seamlessly manage all your social media marketing and blog content writing for you.