Social media marketing is something that everyone is adopting. Be it an established business or a small local business. Social media is big, I mean really big!
Social media statistics
- For context, as of July 2015, total worldwide population was 7.3 billion
- The internet had 3.17 billion users
- There were 2.3 billion active social media users
- 91% of retail brands used 2 or more social media channels
- Internet users had an average of 5.54 social media accounts
- Social media users had risen by 176 million in the last year
- 1 million new active mobile social users are added every day. That’s 12 each second
- There are over 1.65 billion active mobile social accounts globally
Why social media and content marketing so important for business?
Content quality of shared posts – according to a Quick Sprout study, blog posts longer than 1,500 words get 68% more tweets and 22% more likes than shorter ones.
Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common social media marketing mistakes visibly noticed.
- Why are all endeavors not successful?
- Why are your followers not converting, or worse still – dropping?
- Why are your competitors doing better on SMM?
- What promises are you making and not catering to?
There are various such questions that need to be answered. Hence, here are the top 10 social media marketing mistakes to avoid
1. Don’t Jump Into Social Media Marketing Without A Plan!
Most companies might have experienced this and you could be one of them. The story goes like this: you decide to join the social network, make your profiles, load it with info, put great stuff out there to attract attention and then disappear. Within weeks of your ‘super’ launch your page is converted into a barren land with followers wondering what they are doing there and some people seeking answers and getting no replies. Your social media presence soon becomes a flop show!
So the first step is to have a social media marketing plan.
The plan should be such that it should build on your presence and not let it dwindle. Any plan would need:
- Time investment
- Strategy and goals
- Team for interaction
You need to keep your resources in place to have the game progressing.
Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation. Read growing your business with social media
Another mistake people make is to throw links on the internet on all the social networks. Why post irrelevant links? They never work
3. Multiple Profiles On Social Sites
This is another trend where a company has more than one profiles on sites like Facebook and twitter – all of which link to the main website. For one thing, having more than one profile is not legally right. For another, it’s a waste! Put in efforts in one direction and get people, real people, to your company. There’s no point building loads of followers who really aren’t interested in your work and are simply connecting to build ‘following’.
4. Very Little Interaction
In many cases, profiles have updates but no participation in conversation. Lack of conversation with your clients and followers decreases value of your social presence and you don’t build on valuable relationships
5. No Real Followers
This is a big mistake – keeping an active page with lot of info but no real followers. This means you don’t really have virtual support and weakens the basis of your social existence. To avoid this, it’s important to build a slow and steady network of real people.
6. Bookmarking Randomly
Social bookmarking is important. But if you are bookmarking all sites with back-links to your website, with no real relevance, then it’s not going to work well for your business.
7. Automated Posting Of Links
Another mistake is automated posting of back-links to your website. Of course, automation eases the load on your manual efforts, but a structure is needed and randomness doesn’t pay. You only look like just – another – spamming site!
8. Less Visibility
This is an interlinked factor where you seem media shy! There are various profiles that are extremely careful in a bid to be less aggressive and hence, end up going unnoticed. It’s important to be active and visible.
9. Not Spending Wisely
Social media marketing is an affordable platform which is its greatest charm. Yet, not spending wisely in the bargain is what should not happen. You may spend too much on social media ads but nothing on hiring an SEO company to do your SMO work. Isn’t that a bad choice? Why not make a balance and use your money well.
10. Your Target Audience
And the most important is to know your target audience. Shooting in the dark may seem like you are working very hard, but in the end, results will suffer!
Do you need to acquire more customers or increase web traffic? Do you want to reach engage and convert more followers for your brand, products or services?
Let me know and I’ll help you brainstorm some ideas and share with you what we can do to help grow your business through social media.
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