Inbound marketing can be defined as marketing tactics that bring interested prospects towards your Web presence, instead of “outbound” tactics that require the marketer to go out and make the first contact with leads. This can be achieved through any number of distributable media types, such as blog posts, whitepapers, social media marketing, or videos.
With millions of dollars spent each year on marketing automation and inbound marketing strategies, the time has come to stop and ask the question, “Are the investments worth it?” or more plainly “Do these strategies actually work?” On one hand, the answer is unequivocally “Yes!”
Are you getting enough return on your inbound marketing campaign? If you having issues, then perhaps you are making some common mistakes that could be killing your inbound marketing campaigns.
This infographic published by Strategic an internet consulting firm, shows that lack of awareness, understanding and knowledge of who your target customers are, can be one of the biggest reasons for your inbound marketing failure.
Do you know where to find your target customers, who they are and what information the are looking for? This infographic on inbound marketing will show you where you might be making the mistakes and what you need to fix.
Need help with you inbound marketing? Send us an email to info@socialmedia-authority so we can help get you started and discuss your strategy.
Or fill in the form below: