Some of the hottest channels for news and information being consumed by millennials is on social media networks. Thats not all, they are mainly using their mobile phones and social media apps to access it all.
Coupofy took a deep-dive study at smartphone usage and trends of millennials and how their habits have been driving digital news consumption through these networks.
According to a surveyed they conducted to over 2,000 millennials aged between 18 – 34, nearly 70 percent get their news from Facebook, 33 percent use Instagram and 21 percent turn to Twitter.
News sites viewed in browsers were the second-most-popular source. In fact, there seems to be a renewed focus on browser activity, which reinforces the importance of optimising for all viewing experiences.
Recency is also important to this group, with 90 percent of millennials checking social media or news first thing in the morning.
41 percent update and check social media sites, and 14 percent purposefully browse the news. 52 percent said that checking the news and social media is the main benefit of owning a smartphone.
Social networking sites have the advantage when it comes to news readership, with the collected audiences browsing relentlessly.
The relationship is mostly symbiotic, as social sites need the content to provide keep users engaged throughout the day.
However, with news consumption, social engagement and smartphone use rising together, there is a growing power struggle between social media and publishers.
For more insights, check out the infographic from coupofy.com below.
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