The big question… What is the social media outlook for 2017? An important question for all serious marketers and for those who plan on venturing into the social media marketing world in the coming months.
Social media has continued to evolve ever since its emergence and from its inception on early networks as a way of connecting with friends and peers and has grown into a number of large target marketing platforms for digital and social media marketers.
From growing traffic to websites, improving search rankings, increasing brand awareness or boosting conversion rates, social media marketing, if done right can be incredibly effective for any business.
Accesses to customer insights, paid advertising campaigns and customer relationship building are some of the benefits of using social media that have grown since the early days of the networks.
That’s not all, it’s still expanding even now with more advanced features being rolled out frequently to help needy marketers tap their target audience. Social media has become such a powerful tool for marketing today that it simply cannot be ignored by businesses and marketers and CEO’s alike must come to recognize this in today’s marketplace.
here are the 6 Big Social Media Trends You Cannot Afford To Miss In 2017
Live Streaming Video
No content has been loved as much as video recently. The main goal of social media is to retain people online and video is the right kind of content to make that happen. Facebook has recently demonstrated remarkable audience engagement through live streaming of videos. Periscope is another example which has proved the power of posting live streaming videos. It seems that in 2017, YouTube the granddaddy of the social video networks is also going play a big part in the social media marketing trend.
Action: brands need to be aware of the potential that live streaming videos possess for enhancing social engagement with their valued audience. It’s always worth experimenting the new trends in 2017 and video should play a big part of social social media strategy
Rise of Chatbots
Customer service has never been this convenient ever. Social media platforms are continuously coming up with advanced technology, for example Facebook.
Facebook created a revolution for technology by launching Facebook messenger chatbots which permit businesses to generate an interactive experience, content, e-commerce guides and automate customer service. Messenger has reached more than 900 million users, plus it offers the most striking platform to implement your desired bots.
Chatbots are instigating a stir in the present world of consumer services and make users’ live easier, enabling them to interact with brands or business in the easiest way possible.
At this point of time, social media trend has been slightly shifting from typing to talking. Some relief for fingers, finally! The new social media trend to look out for in 2017 will be the rise of chatbots because all major social media platforms like Facebook, WhatsApp, Twitter and Google have interest to add interactive chatbots and more people are likely to use them for asking simple questions.
This will give customer service representatives a chance to focus on more complex issues.
More Personalised Distribution of Content
In 2017, content is going to become more personalized or more precisely targeted to audience than ever. The reason is that there is a tremendous amount of content across web and social media networks, but if your content is not well-targeted to the right prospects, your efforts might up in smoke.
Businesses are now going to focus more on niche content or explore other ways in order to stand out in the massive crowd.
You must not miss this social media trend in 2017. It’s been known for several years already that mobile has stepped up as the major element in social media marketing arena and is still holding its priority on the top of list of devices used for social networking.
In fact, mobile is becoming even more popular for social media marketing. In 2016, the amount of traffic from mobile has exceeded desktop and it is likely to continue further in coming year. Google is already in the verge of introducing mobile-first web index.
It indicates that users are now going to experience the best mobile experience ever. Therefore, if you don’t want to lose the game, you must optimize your social presence on mobile first in 2017.
Paid Campaigns Continues
The paid social campaigns will continue to dominate in 2017 despite much stressed SEO arena. However if you optimize for search engine, your content might rank up higher in search results but you always have choice to invest further in paid campaigns to maximize your reach among targeted audience.
Moreover, if you have been keeping an eye on the social media trends, you must have noticed that now-a-days the digital world is quite straightforward in gaining attraction from audience.
It’s becoming more and more challenging for users to be visible in social platforms like Facebook and Instagram unless they are paying to promote their content.
All major social media sites contain a huge number of audience that might turn into your paying customers. If you invest in paid social media campaigns, you can attract maximum visitors to your website by running advertising campaigns. According to studies, most successful social media campaigns integrate paid strategies into their marketing mix.
Highlight on Marketing Automation
According to a recent study, 92% of all small businesses lose money every month because they ignore marketing automation. Social media trends are becoming more complicated and it is almost impossible to manage it merely by humans.
Mature social marketers understand this and they are likely to invest money in buying marketing automation software like Marketo and Hubspot in 2017. They are going leverage better from social media by emphasizing on marketing automation tools that are increasingly becoming more intelligent, intuitive and cost-effective. Ignoring such tools clearly means losing to the competition.
Social media trends keep changing, marketers and business owners must always keep an eye on them. Updating yourself on latest social media trends and following them can only give you the best chance for success.
Unless you keep up you might simply disappear from the market. Winning over the competition will become even more difficult.
All serious business marketers who want to leverage from social media must keep up with the market trends to help them understand what to implement in their future campaigns and strategy.
Here are some actionable tips
Create a list of key social media sites. You can develop this list over time by adding additional sources, or removing publications that are no longer valuable. Save each website on your list as a bookmark, so they’re even easier to access when you have a few minutes to spare.
Set up Google Alerts Instead of manually visiting sites, let the news come directly into your inbox with the help of Google Alerts. Alerts are easy to set up – simply visit their site, sign in, enter your search term (e.g. social media), select the type of results you want to receive and the frequency with which you want to receive them, and how you want them to be delivered to you.
Use a news aggregator tool An even easier way to get updates is to use a news aggregator such as Feedly. Feedly enables you to get all of your industry news in one clear and simple tool. Start by copying in the RSS feed URL of your favorite social media site.
Once you’ve set this up, each new article from that publisher will appear in your Feedly dashboard. You can even set up your Google Alerts so that they go directly into Feedly too. Plus, you can read all of your content from your desktop, but also whilst you’re on the go via Feedly’s handy mobile app.
Create a Twitter stream Twitter’s a good way to find out the most up-to-date information. Search for keywords like ‘social media’ or ‘#socialmedia’ to find relevant results. To make it even easier to check these keywords every day or every week, you can save your searches.
Simply search for your chosen keywords, click on ‘More Options’ and ‘Save this search’. Next time you visit Twitter, click in the search bar and all of your saved searches will appear.
Other alternatives for marketers and business owners is to consider such as outsourcing your social media strategy, planning and execution, the benefits can include
- Reduced cost
- Greater support
- Larger and scalable team
- Expert advice, planning and execution
- Elimination of guess work
- Faster turnaround of results, KPI’s and business goals
- Increased ROI and ultimately revenue back to the business
Social Media Authority can manage all your social media marketing efforts and deliver results that make a real difference to your business, 2x – 5x your revenue and 10x your engagement.
Social media isn’t going anywhere, and businesses now realise that if they want to reach their prospects and customers, their online presence in social media has to be a foundation of their overall marketing strategy.
We’ve helped large companies, small to medium business, startups, entrepreneurs, and even individuals to grow their business, brand and authority through social media marketing.
For more information email: firstname.lastname@example.org