Value post of the day…
What if I told you that you CAN use the Facebook Pixel to CAPTURE and RE-TARGET anyone who opens your emails without them ever having to click through to your website.
It’s time to DEBUNK a major marketing myth regarding the Facebook Pixel that has been cycled around by nearly every marketing “guru” out there, and even by a Facebook rep who was asked in the support community on the matter. It’s not their fault, 90% of the marketers “gurus” out there just aren’t that technical, and when the top Google result on the subject is the official response by Facebook Support stating that it is NOT possible, this MYTH then becomes accepted as FACT and nobody thinks to challenge it, leaving THOUSANDS if not millions of dollars on the table because of this MYTH.
So wait…the official Facebook response is WRONG?
Well, let’s remember that Facebook is a massive company, reps see hundreds of questions a day and you end up with the quantity over quality issue, and you can’t expect that every rep has the same level of technical experience needed to answer the question accurately.
BOTTOM LINE? ALWAYS DO YOUR OWN RESEARCH.
In fact, not only can you be able to pixel emails, but you can actually go a step farther and HIJACK the pixel itself, but that’s a whole article within itself that I won’t get into. So in an effort to keep this short, adding the pixel to your email is as easy as including the following line in the HTML of your email:
<img height=”1″ width=”1″ style=”display:none”
PLEASE READ THE FOLLOWING CAREFULLY!!!
Now if you saw my last post about delaying the Facebook Pixel from firing on your sites to avoid polluting your re-targeting campaigns with the WRONG type of people, you’ll want to pay special attention to this next step.
Where is says YOUR_PIXEL_ID replace that with your pixel ID, but where it says YOUR_PIXEL_EVENT make sure you change this on EVERY email that you send, otherwise you’ll end up with a bunch of people who you know opened your emails, but don’t know which one.
I am not in the business of teaching you or my clients how to use a shotgun approach to get sales, I’m in the business of teaching you how to get SNIPER LEVEL accuracy.
So in closing ALWAYS ALWAYS ALWAYS create unique IDs and re-target your campaigns accordingly. I don’t want you guys to be bleeding money targeting WRONG people.
( Also for those of you who are wondering where I got that line of code above, you can find it in the full pixel code you copy from Facebook, between the “<noscript>” tags. )
Thank you for reading and hope this helps you get greater results from your social media marketing efforts! Cheers!
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