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PPC Pay Per Click

Whether you’re a large brand or a local business, driving quality results at a lower cost are what we do best.

We have a track record of delivering measurable results for B2B and B2C clients across several key areas of digital advertising and performance marketing.

  • Google SEM (Search engine marketing) Google Search
  • Google Ads, Display advertising
  • Facebook and Instagram ads
  • Twitter Ads
  • LinkedIn Ads

Whether you’re looking for more or better quality leads, need to increase ROI, or are just dipping your toe into digital advertising, our ad management service team have the tools and expertise to deliver results and cut down the costs.

Why Social Media Authority

We make PPC Profitable

Social Media Authority can build tailored demand generation strategies for your area of business to Increase lead quality and conversion rates, reduce your cost per acquisition. We can help to align your marketing and sales efforts to reach a larger share of your market.

Optimise for conversion not clicks

You may have run Google Adwords in the past and were left saying “Google AdWords doesn’t work for our business”. If this sounds familiar, then chances are you were either managing them yourself and burning cash – due to a lack of know-how – or had an amateur agency running it that simply looked at clicks and traffic, rather than conversions.

How are we different? We don’t just optimise your PPC campaigns for clicks, we also optimise your website conversion rate to ensure we’re converting as many browsers into buyers as possible – squeezing every last drop of value from your campaign, to make PPC profitable for your business.

Get instant results with our pay per click marketing programs on Facebook and Instagram

Facebook/Instagram Ads Setup

  • Campaign Strategy
  • Demographics Research
  • Competitor Research
  • Pixel Setup
  • Tracking Code Setup & Installation
  • Campaign Creation
  • Multiple Ad Set Split Tests
  • Multiple Ad Split Tests
  • Campaign Quality Assurance
  • Campaign Presentation
  • Campaign Launch
  • Post Launch Checkpoints

Monthly Service

  • Campaign Audit
  • Enhance Strategy
  • Eliminate Poor Performing Ads
  • Demographics Expansion & Cleanup
  • Ad Frequency Management
  • Performance-Based Bid Pacing
  • Performance-Based Budget Pacing
  • Performance-Based Ad Distribution
  • Ad Copy Split Testing
  • Demographics Split Testing
  • Mobile Strategy Management
  • Increasing Click-Through Rate
  • Decreasing Cost Per Click

Fast Growth

Fast track growth with performance marketing. Simply put, the way PPC works is you set a budget (daily, monthly, whatever) for your ads on a given platform, such as Google or Facebook, and then pay when someone clicks on your ad.

New Customers

We’ll help you develop a PPC digital marketing funnel that maps out the prospect customer journey to identify and prioritises steps and interactions needed to convert your audience into new leads and customers.

If you aren’t investing in Google AdWords you are missing out on sales

Google Ads/Search Setup

  • Campaign Strategy
  • Keyword Research
  • Competitor Research
  • Tracking Code Setup & Installation
  • Campaign Creation
  • Campaign Quality Assurance
  • Campaign Presentation
  • Campaign LaunchPost Launch Checkpoints

Monthly Service

  • Campaign Audit
  • Eliminate Irrelevant Traffic
  • Enhance Strategy
  • Intelligent Budget Pacing
  • Intelligent Bid Pacing
  • Keyword Expansion & Cleanup
  • Quality Score Management
  • Performance-Based Bid Management
  • Ad Copy A/B Testing
  • Keyword A/B Testing
  • Competitor Benchmarking & Research
  • Mobile Strategy Management
  • Increasing Click Through Rate
  • Decreasing Cost Per Click
  • Decreasing Cost Per Conversion
  • Remarketing

Fast Growth

This plan is ideal for ad spends ranging from $0 – $2,999. Get instant results with our pay per click marketing programs on Google. Make sure your website stays at the top of search results when consumers are looking for your products or services.

New Customers

Get an ad placement in a search engine’s sponsored links when a search comes up with your designated keyword. The integration will track reporting in real-time for campaigns, ad groups, ads, and keywords.