Did you know there is a digital advertising solution that can save at least 50% cost on your advertising spend?
ReverseAds addresses the need for predictive multi-channel ad campaigns that provide total visibility of the buyer’s journey, allowing brands to move beyond underperforming search ads.
This approach to digital advertising prioritises ROI and CPA compared to the CPC bidding model provided by Google.
The solution provides many benefits over traditional search advertising, giving a huge advantage to brands and businesses. It’s cookieless reverse-engineered, search advertising solution uses Big Data, A.I., and Predictive Modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. All without cookies.
The solution is the first alternative to traditional search ads, Instead of sponsored listings appearing within the search engine, above and alongside the search results, ReverseAds is everywhere after search. This allows you to be everywhere a buyer goes after their initial search.
Buyers are assigned keywords based on their search results and their online interactions. Your buyer is served ads based on their keyword assignments in real-time across millions of high-quality websites.
ReverseAds was created to deliver access to buyers where Google Search Ads simply cannot.
Faced with today’s multichannel buyer’s journey, brands need to be everywhere a buyer goes after their initial search.
ReverseAds’ assignment algorithm roadmaps a customer’s entire nonlinear journey — allowing brands to be wherever a customer goes, in whatever order their journey takes them, all at a fraction of the cost of search.
ReverseAds securely compiles machine ID level data from both structured and unstructured sources. This data is processed to determine the highest intent keywords being used by high intent buyers. These buyers are then served ads on top websites, 100+ ad networks, and 50+ DSP’s throughout their buyer journey or until they convert
DATA PROVIDERS
20 years of relationship building Reverseads has created a unique reach which connects premium publishers, mobile apps, direct advertisers, and 50+ DSPs, providing brand-safe premium traffic across 190 countries worldwide.
AD NETWORKS
ReverseAds network includes over 100 ad networks, ad exchanges, demand-side platforms (DSP), supply-side platforms (SSP), and direct publisher relationships with the largest online brands in the world.
Cookieless Tracking Solution
They have been working on their own cookieless tracking since the announcements of GDPR to ensure their tracking is compliant with GDPR, CASL & CCPA. Google recently announced that conversions will be tracked within the browser, not a 3rd party cookie and that is exactly what ReverseAds’ cookie-less tracking was built upon.
How the Solution Works
- The tracking does not track user-level data but instead track campaign-level engagement data specifically tied to intent on a keyword.
- It uses a client-side mechanism to read/write information that is specific to that particular user
- Information stored is anonymous (GDPR compliant) yet able to read engagement specific to that user
- It works across all modern browsers and not affected by Apple’s ITS or Chrome 3rd Party Cookie blocking
Google’s Index-Based “Yellow Pages Algorithm” which says “I want this now and here it is” is great for impulse purchasing. One search, one chance yellow pages bidding model
VS
ReverseAds assignment algorithm follows buyers through their entire buyers journey creating a custom “Keyword Roadmap” that fits your perfect buys. Serving ads for 30 to 90 days, or until they make a purchase. All at a fixed price. No bidding!
We’re an official ReverseAds Partner and have been helping our clients to reduce their ad spend whilst increasing their conversions using the ReverseAds Campaigns.
Try a 60-days campaign to compare the results, shift a portion of your current ad spend over to us for sixty days and measure the increase in performance and results for yourself :
- Impressions served at no cost
- Guaranteed clicks at 50% or less than Google
- Improved CTR, Click Through Rate
- Get more Conversions on your CTA, Call to Action
Get a FREE campaign checkup today! We can help to check your current campaign performance, calculate your savings and give you a performance rate increase.
