Every new business owner knows they need to get their product or service out there, and with the growth of digital users and social media platforms, it’s a must for any startup to have a significant presence on channels like Facebook, Instagram, Twitter, LinkedIn to name a few.
However, to make your social media presence significant enough, to reach engage and convert your target audience you need to work really, really hard. Even if you focus just one or two social media platforms, there’s a huge amount of work to develop and keep the audience engaged, entertained and delivering value, whilst making sure that your brand, product and service is being represented!
The problem is that every day social media marketing is changing and that’s due to the frequent updates to the technology, software and legal security requirements behind these platforms. With social media changing and evolving at an alarmingly fast pace it can be hard to keep up.
One example is Instagram, the platform may be moving the quickest of all. Did you know that in June alone there were five new features rolled out and in fact there are new Instagram features almost every month!
One of the features rolled out in June, for example, is sharing feed posts into stories.
It can be hard to grow your Instagram channel organically, and stories can definitely help with that when used in the right way. But it can be tricky to know how to drive traffic with Instagram Stories. Savvy brands often used to screenshot their feed to tease and motivate their communities to visit their latest posts. That strategy is now a thing of the past!
Instagram stated in the feature release post: “When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favourite brand — you can now quickly share that post as a sticker to your story for your friends and followers to see.”
Instagramers and marketers have jumped at the opportunity to create stickers out of their feed posts, and we’re already seeing lots of brands and businesses driving traffic to their feeds through stories — no more feed screenshots. And this is just one example here.
Often we find that a lot of our clients, entrepreneurs and startups come to us after having failed on social media or struggled to understand what a complicated process digital and social media marketing is. Once they realise that they need support and expertise, it’s not too late to get things moving on the right track.
Some businesses hire social media interns and others hire editors, hoping that they will whip up blogs and posts that will do the “magic trick” and start driving, users and customers.
Unfortunately, there is no magic trick to digital marketing and this often ends with frustration because editors who are highly artistic and talented individuals, but not necessarily experts in defining a marketing strategy or applying growth hacking tactics.
Even if they claim to know how SEO or social media works, the chances are that they were specifically trained to do SEO and social correctly is really low. Companies keep hiring and firing employees in order to get their digital marketing right, turning a blind eye to the fact that the moment you outsource your digital marketing efforts, you can actually focus on growing your startup.
If you are a founder or entrepreneur who is just starting out and trying to do it all inhouse it is perfectly normal that your digital marketing results are going to be lower than what you expected them to be initially.
In order to succeed in social media and digital marketing, just like a startup company itself you have to refine and optimize on a daily basis. That’s a full-time job that requires more than one member of staff or the CEO who just tweets stuff occasionally.
Digital Marketing operations and social media management are complicated, that is exactly why many companies choose to outsource digital marketing to experts who do this 24/7 full time and have years of experience.
There is no perfect time to start outsourcing your social media marketing, You can outsourcing digital marketing as soon as you start building your startup or later on once your business has grown. One of the best ways to have a successful startup is not to do it all on your own, but to outsource digital marketing and other operations, which can reduce your costs and drive the ROI results that your business needs to survive and grow.
Reduced Risk
There are so many variables in digital marketing when doing SEO, content creation, digital and social media marketing, its easy for startups to lose track quickly if they are trying to do all of it on their own.
From all the internal tweaks done in the backend of your website, to the image sizes for each social media platform, or even the timing of the posts and analytical data interpretation, digital marketing can be handed over to experts who will help you bring in results and success.
Hiring someone is always risky, and there is a chance that they cannot manage all of these tasks that would fall to a team to execute properly. Coupled with the facts that many startups have to work on a very strict budget and if not funded have to bootstrap their operations this can be a costly experience to get wrong.
The moment you start outsourcing digital marketing services, responsibility and accountability to run a result driven marketing campaigns would be of that digital marketing agency and you can actually focus on growing your startup.
No downtime
One of the keys to effective social media is consistency. The issue, obviously, is that marketers are not machines, they are individuals and individuals need time off for annual leave or sick days.
One of the areas that suffer when this happens is content creation. You cannot all of a sudden quit posting for blogging for a week just because your marketer has gone on annual leave.
In the event that you do, Google will see and your natural rankings will get negatively affected subsequently. Choosing a digital marketing agency implies that you never need to stress over staff leave.
Keep the focus on your core business
Entrepreneurs have long seen outsourcing as a strategy reserved for big business, but technology has made it a more accessible for small businesses–and for some small firms, outsourcing has made a powerful impact on their growth, productivity and bottom lines.
Besides outsourcing your social media marketing can allow you to be true to your core competencies. Instead of spending hours trying to learn everything about SEO, social media and digital marketing and putting your new knowledge into action, you should be spending your time on what you do best. You don’t have to be a one-stop-shop for everything. When you outsource, you’ll gain valuable time to devote to your areas of expertise and actually growing your business.
Services from a team of marketing experts
Instead of paying an employee, you will pay a group of specialists in digital marketing who will analyse, optimise and deliver marketing methodologies that work.
You are paying for results and even for an affordable price. You will work with individuals who have been there. They are specialists in their field. Most digital agencies represent considerable authority in promoting for specific ventures, types of customers, or particular areas, and have a profile segment loaded with case studies to demonstrate their expertise.
What’s better than having an experienced team of individuals who know the ideal approach to accomplish the outcomes and goals for your startup!
Not totally convinced yet, here are a few statistics to consider
- Social Media Marketing Outsource has increased to 128% from 2010 (Hubspot)
- 62% of companies outsource their content marketing and social media (OurSocialTimes)
- 43% of respondents surveyed had a lack of in-house resources and skills as their most challenging obstacle to success from social media marketing. (Ascend2)
- 42% complained about an inability to measure return on investment inhouse (Ascend2)
- 39 percent cited a lack of effective strategy in house.
These results suggest that for many companies it may make sense to outsource the job of social outreach to prospective customers
If you still scratching your head about your social media strategy, then come and talk to the team at www.socialmedia-authority.com. Social Media Authority provides a complete social media service, from strategy to execution.
Crafted carefully social posts for your target audience, clients, and customers. Reach and engage your target audience with one of the cost-effective social media packages and start getting a steady flow of social posts on your channels that convert to customers for your business.
Get a constant stream of targeted social media posts on your social media channels, book a call with us below.
